LU MEDINA DE LA VEGA
GRAPHIC DESIGNERBUENOS AIRES ©2026
Soooo I know my name is pretty long so I go by Lu.

I’m a graphic designer from Argentina, drawn to projects where design meets self-expression and authenticity.

I graduated in 2018 and quickly found my place in branding. For the past 4+ years, I’ve been turning that into real-life brand experiences, designing full-scale events from concept to execution.

Some of the brands I’ve worked for include HBO Max, L’Oréal, Red Bull, Mercado Libre, Fratelli Branca, and Disney+.

After working across all kinds of projects, I realized the ones I like the most are those that turn what people love into experiences that stay with them long after.

Looking ahead, I’m especially excited to work across music and cultural experiences that bring people closer to the artists they love and the communities built around them.