Casio G-Shock Anniversary
2023

To celebrate G-Shock’s 40th Anniversary, we threw an event that captured its bold, adventurous, urban spirit. Guests dove into brand-driven experiences through a custom visual identity and a journey across G-Shock’s core values. From the key visual to interactive activations — a skate ramp, product wall, immersive screens, and even a full-on LED tunnel. It wasn’t just a celebration, it was a ride through everything the brand stands for.

CREATIVE DUO W/ GUADALUPE SORIANO
@NINCHCOMPANY