HBO MAX La Extorsión
2023
For the streaming release of the Argentine thriller La Extorsión, we sent out press kits to film influencers and journalists, but with a twist: the box could only be opened by solving a series of clues. Every design choice was inspired by the film’s tension and mystery — hidden codes, suspenseful pacing, and unexpected turns. The experience encouraged playful interaction across social media, as influencers shared clues, swapped codes, and brought the narrative to life in a way that felt both fun and true to the film.
CREATIVE DUO W/ GUADALUPE SORIANO
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