Maybelline NY The Big Ones
2022
To launch Maybelline’s two viral hits — Sky High mascara and Lifter Gloss, we created an experience rooted in bold, fun, unapologetically 2000’s aesthetics. Two product-themed spaces were designed to reflect each one’s universe and spark memorable moments. We designed a visual identity that extended across photo ops, screens, interactive activities, and product displays. Also a curated playlist and the coolest Y2K-inspired dress code, brought it all together under one concept “The Big Ones” for the shiniest night ever.
CREATIVE DUO W/ CAROLINA DORSO + PAZ RAMBAUD
@NINCHCOMPANY